MosaicMosaic Venture Lab

Your tech works.
Now learn to sell it.

8 weeks that teach Taiwanese startups and SMEs to sell the way European and American buyers actually buy. AI-native sales pipelines. Cross-cultural buyer psychology. Competitive simulation. B2B and B2C tracks.

180+

Startups Trained

15+

International Mentors

3

Cohorts Completed

14

Years in Taiwan

Our mentors come from
The Problem

The technology is never the issue.
The selling is.

After training 180+ startups for CES and VivaTech, three patterns kept repeating.

⚙️
PATTERN 1

The Supplier Trap

Founders lead with factory credentials — yield rate, BOM, ODM — instead of the problem they solve. A mentor scored one startup's competitive positioning 1 out of 5: "Less tech jargon, more business language."

💰
PATTERN 2

The Budget Gap

A real CES 2026 startup offered $200/day for booth staff — no flight from Taiwan, no hotel. This signals to every potential partner that the company doesn't understand global operating costs.

🗣️
PATTERN 3

The Communication Mismatch

The CEO pitches in limited English while a fluent team member watches silently. Another mentor's entire feedback for a startup: "Good tech with terrible storytelling." Scored 1 out of 5.

Sell Global — From Technical Excellence to International Deals

SELL GLOBAL: 8 weeks from technical excellence to international deals.

14 Years in Taiwan

Built here. Tested here.
Refined by watching what works.

2011-2013
Startup Weekend Taiwan
Introduced Startup Weekend to Taiwan. Events at Google, Microsoft, and top universities in Hsinchu, Tainan, Kaohsiung, Taipei.
2012-2018
APEC Accelerator O2O
Built the APEC Accelerator Network with MoEA. Startup pitch events across APEC economies for 6 consecutive years.
2015-PRESENT
VW Group / Audi Partner
Technology scouting for Volkswagen Group and Audi. 25+ country supplier network across 5 continents.
2024
TTA × CES 2025
Trained startups for CES 2025. 2-day bootcamp with keynotes, workshop tracks, and competitive simulations.
2025
CES 2026 + VivaTech
180+ startups trained for CES 2026 and VivaTech 2025. Professor training for ITRI on patent commercialization.
2026
SELL GLOBAL
Everything we learned, distilled into a structured 8-week program. Cross-cultural sales. Lead generation. Trade show readiness.
How It Works

8 weeks. 4 online. 4 in-person.
Send the right people to the right sessions.

🎯

Learn How Buyers Buy

European and American buyers evaluate trust, make decisions, and communicate differently. Two dedicated online sessions cover each market's norms with live role-play demos.

🎭

Role-Play Is the Core

40% of program time is mentor-vs-founder role-play. A mentor plays a skeptical German buyer. You pitch. They push back. You adapt. That's how the learning sticks.

👥

Send Your Whole Team

Your BD lead attends lead generation training. Your engineer joins the technical session. Your CEO comes to strategy day. One enrollment, multiple team members at relevant sessions.

New for 2026

Three topics Taiwan's startups
are asking for right now.

Added to the curriculum based on direct feedback from founders and industry stakeholders.

🤖 AI-Native

AI-Powered Founder-Led Sales

Browser agents as your AI SDR. Automated outbound pipelines from lead sourcing through enrichment to sequenced outreach. Tools like Clay, Instantly, and Claude Cowork — the same stack a16z speedrun founders are using to sell to banks and hospitals with zero sales hires. You build your pipeline in-session.

⚡ Build Fast

Vibe Coding for Sales Tools

Build landing pages, lead-capture forms, ROI calculators, and custom GTM dashboards — no engineers. Founders prototype sales tools in-session and ship them the same week. The sales enablement that used to require a 3-month dev cycle now takes an afternoon.

🌍 Cross-Cultural

Business English for Deals

Meeting language, negotiation phrases, and the cultural signals that close or kill a deal. Role-play practice with native-speaking mentors across American, German, and French buyer personas.

How This Is Different

Existing programs teach you
how to build a startup.
We teach you how to sell one.

Typical TrainingSELL GLOBAL
CurriculumValue proposition, market research, business model, scalability, pitchCross-cultural selling, lead generation, materials clinic, buyer role-play, competitive simulation
MethodExpert presents. Audience listens. Q&A.Mentor plays buyer. Founder must sell. Debrief.
Success MetricPitch deck quality. Demo Day performance.Meetings booked. Emails sent. Conversion rate.
AttendanceSame person, every week.Flexible. Send different team members to relevant sessions.
MentorsLocal advisors, subject matter experts.International executives playing adversarial buyer personas.
Best ForEarly-stage teams. Domestic market.Product-ready teams targeting CES, VivaTech, or direct global sales.

Both program types serve the ecosystem. Go through foundational training first. Enter SELL GLOBAL when you're ready to face international buyers.

CES 2025 Bootcamp

CES 2025 Bootcamp

VivaTech 2025 Workshop

VivaTech 2025

War Games Simulation

War Games Simulation

Mentor Sessions

Mentor Sessions

Your technology can compete globally.

The question is whether your team is ready to sell it the way global buyers actually buy.

Program Design

8 weeks. Online + in-person.
B2B and B2C tracks split at Week 5.

Weeks 1–4 build the foundation together. Weeks 5–8 split into specialized B2B and B2C tracks with dedicated War Games and Show Day simulations.

Companies and individuals learn together for cross-cultural sessions, then split for role-play and career-specific workshops.

TRACK A
Companies
For startups with a product and a team. Goal: become capable of independently generating and closing deals with international buyers. Send your CEO to strategy. Your BD lead to sales. Your engineer to technical sessions. 20-30 companies per cohort.
TRACK B
Individuals
For students, aspiring entrepreneurs, and career-switchers. Goal: understand what global entrepreneurship actually requires — the real math, real skills, real career paths. 15-25 participants per cohort.

Week by week.

1
Online · 90 min
Your Buyer's World
How European and American buyers evaluate startups. What they look for, what kills trust, what earns a second meeting. Self-assessment diagnostic: "How ready is your team right now?"
→ BOTH TRACKS · CEO + BD Lead recommended
2
Online · 90 min
The European Buyer
German technical due diligence culture. French relationship-first approach. Nordic flat communication. Mentor plays three buyer personas pitching the same product — watch how the approach must change for each market.
→ BOTH TRACKS · BD Lead + Sales Team recommended
3
Online · 90 min
The American Buyer
Speed and directness. Pricing on the first call. Same-day follow-up or you're dead. Enterprise sales cycle. The critical difference between a VC pitch and a buyer pitch (they're different documents).
→ BOTH TRACKS · BD Lead + Sales Team recommended
4
In-Person · Full Day
Your Story, Not Your Specs
Track A: The Forbidden Words drill (banned supplier vocabulary, buzzer on violations). Technical Inquisition under pressure. CEO Communication Shift — 4 rounds of delegation exercises with adversarial mentors.
Track B: Startup vs. Corporate Math — real TSMC salary vs. real startup equity. Reverse-engineer Taiwan success cases vs. zombie startups.
→ TRACKS SPLIT · Full team for Track A
5
Online · 90 min
Build Your Sales Machine
Track A: The AI-native outbound stack. Browser agents for prospecting (Claude Cowork, Operator). Lead enrichment with Clay. Automated email sequences with Instantly. LinkedIn drip campaigns. ICP filters that actually work. You leave this session with a functioning pipeline — not a slide about one.
Track B: Personal branding for international careers. LinkedIn optimization. How to network at global events.
→ TRACKS SPLIT · BD Lead + Marketing recommended
6
In-Person · Half Day
Trust Artifacts & Sales Materials
Track A: Every buyer segment has tokens of trust they need before engaging. Compliance docs, case studies, security summaries, pilot proposals. One-pager clinic. Pitch deck teardown and rebuild. Website audit. Using AI to produce trust artifacts in days instead of months. Round Robin with 4 mentor stations.
Track B: The Equity Negotiation — play both sides of a funding deal. Evaluate term sheets. Understand dilution, vesting, liquidation preferences.
→ TRACKS SPLIT · Marketing + BD Lead recommended
7
In-Person · Full Day
The Proving Ground
Track A: The War Games. Full competitive simulation. Budget reality audit. 30-second pitch rapid fire. Meeting role-play with adversarial buyer personas. Scoring begins.
Track B: Observe and score Track A companies as "mock investors." Debrief: what patterns did you see? Which companies would you back?
→ WAR GAMES DAY · Full team for Track A · Track B observes
8
In-Person · Full Day
Show Day
Full trade show simulation. The 10-Second Hook: stop a walking mentor, earn a meeting. The Lead Sprint: 50 contacts, outreach emails drafted and sent before anyone leaves. Championship Round: top 8 compete. Awards and scoring.
→ BOTH TRACKS CONVERGE · Full team + CEO
4
Online Sessions
90 minutes each. Attend from your office.
4
In-Person Days
2 full days + 1 half day + Show Day.
1
War Games Day
Competitive simulation. Adversarial personas.
Teaching Method

15% briefing. 40% role-play.
30% simulation. 15% debrief.

Lecture-heavy programs produce founders who can explain a value proposition on a whiteboard but freeze when a German buyer asks "Why should I care?" in a hallway.

15%
Briefing
Short context. Max 15 min before action starts.
40%
Role-Play
Mentor plays buyer. Founder must sell. Core method.
30%
Simulation
Full trade show conditions. Competitive pressure.
15%
Debrief
What happened. What to fix. Action items.
Key Exercises

What happens in the room.

The Forbidden Words Drill

Pitch with banned supplier vocabulary (yield rate, BOM, ODM, factory, cost-down). Required user vocabulary (driver, passenger, experience, pain point, time saved). Buzzer on violations. Restart from zero.

The Technical Inquisition

Once you can pitch user value, mentors shift to hostile technical due diligence. "You claim 40% improvement. Prove it. Data. Now." Say "we think" or "we plan to" — meeting over.

The Communication Shift

Round 1: CEO forbidden from speaking. Round 2: CEO gets 30 seconds, communicator does everything else. Round 3: No slides, no notes. Round 4: Mentor switches persona mid-pitch.

The Lead Sprint

50 qualified contacts. Outreach emails drafted, mentor-reviewed, and sent before anyone leaves the building. Not hypothetical. Real emails to real buyers on Show Day.

Scoring

How we evaluate readiness.

Communication Delegation25%
User Value Articulation25%
Budget Realism20%
Technical Proof15%
Live Floor Performance15%

Tier 1 — Top 20%

Ready. Priority placement, mentor introductions, post-event support.

Tier 2 — Middle 40%

Needs work. Specific feedback. Invitation to next cycle.

Tier 3 — Bottom 40%

Not ready. Honest assessment. Better to know now than waste $20K+ at CES.

What You Walk Away With

Not skills. Deliverables.

Every item on this list is something you take home and use at your next international event.

✓

A tested pitch

Your pitch, pressure-tested against 4+ international buyer personas. Not a pitch deck review — a live performance that survived hostile feedback.

✓

A cold email that works

Your outreach script, reviewed and rewritten by an international sales executive. Subject lines, personalization, and calls to action that get replies.

✓

25 qualified buyers

A target list of 25 international contacts for your next event. Each entry: name, title, company, relevance, and a personalized outreach message.

✓

50 emails actually sent

On Show Day, you send 50 real outreach emails to real buyers. Not hypothetical. Drafted, mentor-reviewed, and sent before you leave the building.

✓

Rebuilt materials

Your one-pager and pitch deck, rebuilt after surviving 4 rounds of international mentor feedback at the Materials Round Robin.

✓

Cross-cultural playbook

Specific understanding of how German, French, Nordic, and American buyers evaluate trust and make purchase decisions differently.

✓

Team communication plan

Who pitches, who runs the meeting, who follows up. After the CEO Communication Shift exercise, your team knows its roles.

✓

A readiness score

CES/VivaTech readiness score across 5 categories with specific improvement actions. You know exactly where you stand.

✔

A working AI sales pipeline

Browser agent configured for LinkedIn prospecting. Lead enrichment flow. Automated email sequences. The same stack a16z founders use to book meetings with zero sales hires — built during class, not after.

✔

Trust artifacts for your market

The compliance docs, security summaries, case study templates, or pilot proposals your specific buyer segment needs to see before they’ll engage. Produced with AI in-session.

From Past Cohorts

What graduates say.

LinkedIn message from Nicolas Fahier, CTO at IIST Inc., praising the workshop

Nicolas Fahier · CTO, IIST Inc. | Trust & Security Hardware Solutions · After CES 2026 Bootcamp

I was angry after the first day. Budget torn apart. CEO told to stop talking. But on the CES floor two months later, I understood. We booked 11 meetings in 3 days. Year before, we got zero.
— S.L., CEO · Smart Agriculture IoT · CES 2026 Cohort
The Forbidden Words drill changed everything. Didn't realize I was pitching like a factory until a German mentor said: "I'm not your customer. The driver is." That line rewired my entire pitch.
— J.C., Founder · Industrial Vision Systems · VivaTech 2025 Cohort
We've been to CES three times. First two, came home with business cards and nothing else. This time, BD lead ran meetings while I focused on strategy. Left with two signed LOIs.
— T.W., CEO · Medical Device Startup · CES 2025 Cohort
Came in thinking I needed a better pitch deck. Left realizing I needed to let my co-founder do the talking. Hardest lesson of my career. Also most valuable.
— K.H., Co-Founder · AI Security Platform · VivaTech 2025 Cohort
Who We Are

14 years building programs
for Taiwan's startups.

Mosaic Venture Lab has been in this ecosystem since 2011, originally as Yushan Ventures. This is not a new venture deciding to work with startups.

2011-2013
Startup Weekend Taiwan
Co-founded Yushan Ventures in Taipei. Introduced Startup Weekend to Taiwan — events at Google Taiwan, Microsoft Taiwan, and top universities in Hsinchu, Tainan, Kaohsiung, Taipei.
2012-2018
APEC Accelerator Network O2O
Conceptualized and co-managed the APEC Accelerator Network with Taiwan's Ministry of Economic Affairs (MoEA/SMEA). Startup pitch events across APEC economies for 6 years.
2015-PRESENT
Volkswagen Group / Audi
Technology scouting partner for Volkswagen Group. Added Audi as innovation partner. Active supplier network across 25+ countries, 5 continents. Audi Innovation Award program in Taiwan.
2018
Mosaic Venture Lab
Established as a deep-tech accelerator partnered with Audi AG, Continental AG. Focus on East Asian innovation for European automotive and industrial leaders.
2023
LITEON+ at TTA
LITEON+ Startup Platform at Taiwan Tech Arena — co-working, training, and demo day for hardware startups.
2024
TTA × CES 2025 Training
Trained startups on behalf of TTA for CES 2025. 2-day bootcamp: keynotes on cross-cultural communication and CES BD strategy, 3 rotating workshop tracks, competitive simulation.
2025
CES 2026 + VivaTech + ITRI
180+ startups trained for CES 2026 and VivaTech 2025. 3-session VivaTech series (virtual assessment, bootcamp prep, full-day simulation with 4 rotation tracks). Half-day professor training for ITRI on patent commercialization.
2026
SELL GLOBAL
Everything we've learned, distilled into a structured 8-week program. The first cross-cultural sales training designed specifically for Taiwanese technology startups.
In Action

From the training floor.

CES 2025 Bootcamp

CES 2025 Bootcamp

2-day intensive at TTA, Taipei · 2024

VivaTech 2025 Workshop

VivaTech 2025 Workshop

4-rotation bootcamp · 30 startups · 2025

CES 2026 War Games

CES 2026 War Games

Competitive simulation day · 2025

Mentor Role-Play

Mentor Role-Play

Adversarial buyer personas · TTA

Pitch Under Pressure

Pitch Under Pressure

Materials clinic · Round Robin format

Taiwan Tech Arena

Taiwan Tech Arena

Home base · Taipei

The Bigger Picture

Why this program exists.

Why This Program Exists — systemic failure patterns in Taiwan's startup ecosystem

The systemic patterns behind why strong Taiwanese technology struggles in global markets.

Why us.

When we tell a startup their budget is unrealistic or their pitch sounds like a supplier, it comes from 14 years of watching what works — and what doesn't — in the gap between Taiwanese technology and global markets. We introduced Startup Weekend to Taiwan. We built the APEC Accelerator Network with the government. We ran soft-landing programs for III. We trained professors for ITRI. We manage technology scouting for Volkswagen Group and Audi. SELL GLOBAL is the structured version of everything we've learned.

Programs & Partners
Our mentors have worked at
Mentor Network

Not advisors. Buyers.

Our mentors sit on the other side of the table. They know exactly what kills a deal because they've walked away from hundreds of them.

Christian Walter
Christian Walter
CEO, RegionRise
Ex-Google Europe
Wilson Khoo
Wilson Khoo
Director, co-pace APAC
Continental AG
Pascal Viaud
Pascal Viaud
CEO, UBIK ltd.
La French Tech Taiwan
Chander Kant
Chander Kant
CEO, K Ventures
Former CEO, Zmanda
Mark Birch
Mark Birch
Founder, TribeROI
Ex-AWS Global Advocate
Ashley Hsueh
Ashley Hsueh
Management Consultant
Bain & Company
Dr. Volker Kaese
Dr. Volker Kaese
CEO, Ingenev Mobility
Ex-Audi/VW Innovation
Deborah Magid
Deborah Magid
MD, NextStar Ventures
Ex-IBM Ventures
Shafeen Charania
Shafeen Charania
COO, fluency
Ex-DXC Enterprise IT
Todd Lin
Todd Lin
Semiconductor & M&A
Ex-GE, Acer, Egis Tech
Join the Next Cohort

You built something real.
Now learn to sell it the way
global buyers actually buy.

Who should apply.

Track A (Companies): You have a working product. You have a team of 2+. You are planning to attend CES, VivaTech, or sell directly to European/American buyers. You've done local sales but international deals are stalling or not happening.

Track B (Individuals): You're a student, recent graduate, or career-switcher interested in global entrepreneurship. You want to understand what international business actually requires before making career decisions based on incomplete information.

Program details.

Duration: 8 weeks

Format: 4 online sessions (90 min) + 4 in-person days (at TTA, Taipei)

Cohort size: 20-30 companies (Track A) + 15-25 individuals (Track B)

Investment: Subsidized program pricing. No equity taken. Contact us for current cohort rates.

Ready?

The next cohort is forming. 8 weeks that change how your team shows up internationally.

Applications reviewed on a rolling basis.
Limited to 30 companies per cohort.

Questions?

Contact the SELL GLOBAL team at Mosaic Venture Lab.
Email: vh@mvl.biz
Location: TTA, Taipei